A well-photoshopped Apple ad has been boasting that iOS 7 will make your iPhone waterproof, and people.. stupid people learned the hard way that software and hardware are two VERY different things.
The fake advert claimed that:
UPDATE TO IOS 7 AND BECOME WATERPROOF. IN AN EMERGENCY, A SMART-SWITCH WILL SHUT OFF THE PHONE’S POWER SUPPLY AND CORRESPONDING COMPONENTS TO PREVENT ANY DAMAGE TO YOUR IPHONE’S DELICATE CIRCUITRY.
Those who tested to see if their phones were waterproof took to the same social networks that fed them the ads to complain about the horrendous mistake they’d made.